[PeterSmit]

The original Dutch article is a few months older even. This article is great journalism.

[jlbnjmn]

I dislike ads and ad platforms as much as the next person.

But this isn't good journalism.

"Is online advertising working? We simply don’t know"

In study 5 (e-commerce) the answer was clear, and yet ignored.

Is there a bubble? Yes. Are ads magic? No. Do they work? For the right products, yes. Extremely well.