[TeMPOraL]

Asking for consent doesn't significantly increase complexity and cost. The required level of audits to support a world without asking for consent - now that would increase complexity and cost.

And no, not asking for consent and collecting data without supervision is not an option, neither legally nor ethically.

[dantheman]

There is a lot more to GDPR than the consent popup.

[TeMPOraL]

GDPR isn't about the popup, but is about consent, and having to get it to be allowed to process personal data.