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by dirtyaura
5586 days ago
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It seems that people still don't get it how different Angry Birds' success is compared to what has been before. There aren't many game brands that are known by almost everybody from kids to middle-aged housewives. Even Microsoft is leveraging Angry Birds brand to advertise Bing! http://www.arcticstartup.com/2011/03/09/microsoft-partners-w... In addition to working on everything from plush toys to movies around Angry Bird brand, Rovio is also already executing their platform strategy with in-app operator payments and the Might Eagle cross-app virtual good. |
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