[yllus]

Is this a fair summary, then: A site with free-to-read content must by default load no tracking scripts/cookies - aside from those that do so in anonymized aggregate form - unless the website visitor positively confirm they're okay with being tracked individually? That's how I'm reading it. Basically they want to change the default behaviour of websites to collecting aggregate user analytics only.

I suspect that a number of organizations that post free content and justify some/all of that expense with the marketing data they collect are going to look at changing that practice. More paywalls that require free user registration are the obvious next step. I wonder if that's not a step backwards for the Web.