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by puranjay
2241 days ago
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Content marketer here. While you're correct that in many mainstream industries, every idea, every keyword, seems to have been exhausted, there are still opportunities for new formats and angles. If there are already exhaustive articles on your core keywords and topics, maybe you don't need to take the article route at all. Maybe you can create something interactive instead - something that leverages your current skills (design and development). Also keep in mind that while you will have some audience goals ("readers should like and engage with my content"), your more important aim is to meet business goals (attracting traffic and capturing leads). The latter does not necessarily depend on the former. You can edge out competitors simply by ranking better than them or doing a better job of capturing leads - even if the content itself isn't as good. Another thing I recommend new B2Bs is to focus on building "micro authority". If there are 10 things your product does, focus on being the most authoritative voice on only one of those 10 things first. Even the best-funded competitors can't dig as deep as you can on everything. Better funded competitors are also likelier to chase higher volume keywords that offer more potential rewards. But as a new startup, you can target truly long tail keywords and topics that bigger competitors won't bother with. While these might not deliver the volume you want, they will help you develop authority, brand recognition, and a stronger SEO footprint. |
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