[hef19898]

Totally agree that there is an incredible amount of noise out there. And my impression is, that it is getting worse. Stopped counting how many people I unfollowed on LinkedIn in the last couple of weeks because of it.

And all this makes it really hard for non-VC backed businesses to compete. Maybe it content marketing becomes the same as SEO and search engine advertizing in that regard, maybe it is already.

That being said, in my very limited experience so far, all this noise is also a chance and an opportunity. Because all this noise is basically useless for customers, clients and users. Creating meaning full content, once you get it out there, is thus a very powerful thing. It is also kind of a funnel filter, if potential clients come to you based on hgih quality content, at least in my cases, dicussions are a lot more meaningful and concrete. All the contacts you get from "noise" still have to be sold on the product and service, the others are already half-way there, more or less.