[PaulDavisThe1st]

The point is that Bezos had a clear idea in his mind what kind of company he wanted to build, and there have always been enablers of that sort of vision, especially when the motivation of getting stinking rich is on the table.

I am sure that along the way there have been people inside the company who have shifted its direction towards "better" when viewed from the perspective of society as a whole and the majority of its employees, but those shifts are tiny compared to the momentum of Bezos' conception maintained by suites of VPs etc.

And remember, Bezos et al. almost certainly believe that they are doing the right thing. He might be richest man in the world, but he thinks he got that way by doing something good. He's not so stupid as to imagine the company has no downsides, but I am absolutely certain that he is absolutely certain that Amazon is a net positive for the world.