Well people make mistakes. I guess they got it wrong if so many people don't like it. But they were trying to improve it, even if it failed. Other companies aren't trying to improve anything.
What nonsense is this? It is very clear that Dell has tried to improve the XPS 13 over the years and it has gotten better. They figured out a way to have the webcam on top and super thin bezels, something Apple hasn't been able to do.
If Apple didn't care they'd use some junk off-the-shelf keyboard, like PC laptop manafacturers use. They're trying to build something better themselves. A lot of people think they got it wrong this time, ok, but they're trying. Nobody else is!