[CyberFonic]

It really depends on your marketing. If you simply display your app on G-Suite Marketplace, then people will discover your app by searching for specific terms. In the absence of some specific event to cause an increase in searches for the relevant terms you simply see a steady state. If you were to do a well targeted marketing blitz then you might see a short-term spike in downloads.

[QueensGambit]

Yes. I get that. But, why is that the same number of people search for a specific term everyday? Is the aggregate demand so predictable? Don't you find that weird?

[CyberFonic]

I don't find it weird. It's basically the smoothing effect of very large numbers which is what statistical analyses depend upon. If you wrote two new very different apps, then you may find different "steady state numbers". The more niche the app the smaller the numbers and the more "hair on fire" the target need the larger the numbers. It's actually a rather well known dynamic in marketing. That's why they use certain words to capture attention.