Ask HN: Is there a "street-team" for startups?

[newtp]

I was wondering if there are street teams for new startups? It would be a cool idea and people love free stuff. I know I would check out a startup if I got a free sticker or something cool.

[calbear81]

Yes, we at Room 77 have been thinking of doing some street team outreach at various events and conferences where we can show people their hotel room before they check-in and wow them on the spot. I think if you just randomly go out to a mall or downtown with t-shirts and stickers, most people will take it but have no intention on checking it out (who doesn't love free stuff right?). Know your audience.

[mryan]

Didn't this go out of fashion after the first bubble burst, leaving warehouses full of branded swag that no-one wanted?

Unless you are engaging with your target market, this is probably not the most efficient marketing technique. I could see it working in some cases though (e.g. outside a competitors conference, where you know 90% of the people who pass will be interested in your startup).