[vkou]

They didn't do it unnecessarilly, Apple's whole thing has been always shipping something different for the sake of being different. Sometimes it works fine, and sometimes it flops hard.

See - gems like the iMac hockey puck mice. I still wonder - who thought that was a good idea..?

[EForEndeavour]

Well, your take on the infamous puck mouse perfectly summarizes my attitude toward the Touch Bar: who thought this was a good idea?

[vkou]

Different for the sake of being different is raison d'etre for strong brands.