[notyourday]

Since of those I will only buy a few items I can tell you the prices here, in NYC in a non-ethnic but non expensive supermarkets:

* Cherry tomatoes when available: $1.00/pt

* Tomatoes: $0.99-$1.50/lb, right now up to $1.69lb

* Onions: $0.59/lb

* Honey crisps: $4.99/bag ( 5lb per bag )

* Baby spinach: $2.49/lb

So the mass consumed vegetables are are about 2x the price of a local super market and they have $250 min. Try meats and fish and you see the similar level of markup.

I think their business model is to provide single point logistics services covering ingredients to companies that take those raw ingredients and do value add ( restaurants ) and selling on credit. That model does not work if there are no buyers for the logistics service.

I think should they be delivering to consumers, their competitor is instacart where the basked ends up being 20-80% higher than the same basked would be should it be filled directly in a supermarket. ( counting all the fees )

[jefftk]

None of the examples you're listing are 2x; those are 1.4x, 1.6x, 1x, and 1.7x. The prices you're listing are also lower than what I see in the cheap grocery stores here, not sure why?

(They also are delivering to consumers; we've been putting in a weekly order and it's a way better experience than Instacart.)

[notyourday]

1.4x - 1.7x is less sales which happen on perishables all the time

>The prices you're listing are also lower than what I see in the cheap grocery stores here, not sure why?

No idea. I don't even remember the last time I got onions for over $0.55/lb.

> hey also are delivering to consumers; we've been putting in a weekly order and it's a way better experience than Instacart.

That's because very few consumers are getting this delivery though I'm with you, they are definitely competing with instacart.