[panorama]

Very helpful post, actually included a lot of interesting tidbits that I hadn't read before with other b2b sales material.

One question that occasionally pops into my mind is, what is the legality behind charging BigCo A $x and BigCo B $x + y?

Surely one wouldn't be able to do this with products (I'll sell this burger to you for $5 but this other person must pay $10 for it), so how is it justified in b2b especially if the feature sets are the same?

[gbasin]

Perfectly legal, afaik. For software, and hamburgers

[aaronchall]

That's right - that's how coupons work - price discrimination. https://www.investopedia.com/terms/p/price_discrimination.as...

[panorama]

Got it, seems like the only illegal aspect of it would be price discriminating solely on the basis of religion, race, and so on.