I want to buy a board game. I've already decided I'm buying it but hey there is a deluxe version for a price I wasn't planning to pay... so yeah I buy it.
That tactic is called price anchoring and the reason it tends to work on a lot of people is because it relies on a cognitive bias called anchoring [1].
Interesting example. With board games I avoid the deluxe versions because they're often incompatible with expansions. Power Grid and Settlers of Catan come to mind.
That tactic is called price anchoring and the reason it tends to work on a lot of people is because it relies on a cognitive bias called anchoring [1].
[1] https://en.wikipedia.org/wiki/Anchoring_(cognitive_bias)