[blauwbilgorgel]

Not controversial at all. "Content is king" is almost an SEO standard (with EGOL as its herald). Meta: The proof is the article itself. It's some age-old tested SEO wisdom in a controversial/trollish linkbait sauce. In the world of SEO this article is but an annoying splash.

"Make sites primarily for users, not search engines". Anyway, it is a point that really needs to be repeated over and over again, so for that the article maybe has some merit.

Yet I fear it may inspire another rash of linkbaitish articles linked on sites like these, where the purpose behind the content isn't to inform the user (about doing whitehat SEO), but to get the user to link to it. If these fastfood social links were all that counted for determining quality and authority on the web, icanhazcheeseburger and top 10 lists would outrank us all.