[vtantia]

I think it might be a great business model for movie theaters to offer themselves. This would be true especially if their gains from selling subscriptions (and from selling food) outperforms their marginal loss on opening up more shows in theaters. I think the margin loss on opening up shows should be quite low, assuming real estate and buying permission to screen movies be the main cost. I believe the marginal cost of more shows - hiring employees to clean up the seats, manage crowds (including entry / ticket checking), and wear and tear of seats might be relatively lower.

The business model just doesn't make sense if you're buying seats at a high cost from cinema theaters, and selling subscription passes. The trump card here would be to get movie chains to offer unlimited seats on your platform in return for a high percentage of the subscription fee. Negotiation skills matter!