[thisisnico]

I think the biggest issue here is barrier to entry. The barrier to entry is so low in eCommerce. The required skills are not that difficult to obtain, you don't need years of schooling, you don't need to know how to code, you don't need much of anything. For most people the level of competition is obscene because of how easy it is to get into. It's extremely difficult to reach the top tier because of the unreal amount of competition and very little competitive advantage available to leverage. I look at it the same as I do with YouTube and Social Media Influencers. Incredibly easy to start, incredibly difficult to "Make it".