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by rayuela
2243 days ago
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This is terrible branding. At first I thought it was called soundART, which would be a million times better. Hell, I'm pretty sure you could get away with switching those two letters and nobody would notice. Rebrand ASAP! How many artist are really going to want their own personal brand to be associated with the term rat? |
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soundART is banal and also reads extremely poorly from a grammatical standpoint (as an uncountable noun it doesn't fit as a singular brand).
Why wouldn't an artist want their personal brand to be associated with the term rat? The cute logo mascot is also a positive association.