[cyu]

I imagine people are just going to your front page and then leaving, so what I would do is experiment with the front page to see if you can get better engagement. Focus on getting users to make the next click. Add a 'Add a Location' textfield on the front page, so that I can add a restaurant right away. Defer registration until after they typed in the review. Make it easier to browse restaurants, it doesn't seem easy to explore anything beyond what was recently added.

Also, the content doesn't seem very localized -- I entered my city and state, but it seems to default to California every time.

btw, you have a bug when adding locations with a quote in the name (search for Rhea's or Provino's). I added a couple of locations for you, good luck. You should make a follow up post (after you fix that bug) asking everyone to post at least one location for you. Or maybe you can turk it (http://www.mturk.com/mturk/welcome)?