[eunice_chen]

yes except facebook started out specializing as a way to connect with your friends which they've become very successful with. And now they are diverting from that goal which doesn't quite jive with the other companies specializing in those fields. Video gamers will still play EA games, photographers will still use flickr or whatever, movie buffs will still use netflix. I think facebook should stay within its social realm and OFFER specialty companies a way to use facebook to enhance those companies' services instead of trying to do everything.

The same way we want Microsoft to stick with making operating systems, Apple to stick with laptops and music, google to stick with email and search, netflix to stick with movies, etc. I think facebook movies may very well flop just like google buzz did in light of a company that specialized in it (twitter).

I was also going to say that I could see how microtransaction movies would be easier to manage than a netflix subscription. But I would argue that netflix is a one time payment with unlimited movies which is actually easier to manage than a lot of microtransactions.