[muglug]

Yup - I remember seeing “type in the AOL keyword ...” in magazines, and not being able to do that because I didn’t have AOL.

[rchaud]

I remember seeing that in GamePro magazines back in '95 or so. Did not live in the US so I had no idea what "AOL keyword" was. It didn't matter because the magazine already had a site (gamepro.com) that was accessible from anywhere. No walled garden required.