| Just like his "400 mi range BMW", I fear George will find himself on the wrong side of history. Let's start with cars: why has George gone out of his way to put down Tesla, lumping it in to his "not-a-new-product" category, and decided to purchase an objectively inferior electric vehicle (BMW)? Maybe he likes the look of BMWs. I hope so. Or maybe he cannot stomach Tesla because it represents the exact antidote to his entire argument: an "incremental" product that requires no marketing or writing to easily outsell the competition. If the future looks like a world where there are no "new products" and great writing will be the meaningful differentiator between products, why has Tesla decided to forgo writing altogether, great or not? He makes a few salient points on the outskirts of the article. But the crux of his argument is "good writing goes beyond almost anything outside of real transformative technological leaps," one of which is not Tesla, as noted earlier. If you had to bet the future of societal progress on improving products vs. improving writing, which would you choose? If the future of advertising follows the future of autos, then I'm sorry but George will be out of a job pretty soon here. For all the hackers that get scared by these articles and run out to take a writing class: don't. Focus on creating great products. As Elon does, let the products speak for themselves. Also George, small typo in paragraph 16: "I called by system "the three Ds."" |