[sershe]

I'd start with combating the paranoia with numbers and stories that would compare realistic risks. You can even start before the acute pandemic ends, by comparing pandemic-time and post-pandemic numbers for swine flu (yes, even if it's not eventually justified for COVID).

Alas, if media circus around plane crashes in any indication, that does't pay. So, we can only hope for lack of informed-ness, apathy and paranoia-fatigue to settle in and solve this particular aspect for us.