Like this https://blog.ipfs.io/2020-02-14-improved-bitswap-for-contain...
Note that this is also similar to Kraken[1] from Uber, and Dragonfly[2] from Alibaba. Facebook also does container and artifact distribution using BitTorrent, but I can't find a good reference to it.
[1] https://eng.uber.com/introducing-kraken/
[2] https://d7y.io/en-us/