Why startups like Stripe win

[willpegan]

About a week ago this came up on HN: https://news.ycombinator.com/item?id=22936818

PC, the bo55 co-founder of Stripe was the first to comment. Outlining this was feature only for advanced fraud protection.

As a Stripe user myself, I have to admit, I was sceptical. Also - more network payload. Arghhh. Lighthouse death.

Then today, I login to Stripe and get this message: https://stripe.com/au/blog/advanced-fraud-detection-updates

Stripe. Thank you. You are my hero. THIS people is HOW YOU RUN A STARTUP.

[codegeek]

These are just some additional icing on the cake from stripe but Stripe won primiarily because they were the first to make it really really really easy to setup payments on a website (Did I say easy already?). This reminds of a book I just read called "The 22 immutable laws of marketing". One of the laws says that you should be the first in a category and Stripe was the first in making it really easy for anyone to setup payments on their website. Before stripe, it was a huge pain in the butt. So services like Paypal existed and they still do but Stripe was the "first" to make it easy.

On a side note, that book is awesome. I highly recommend for any business owners.

[willpegan]

Thanks Code Geek, I will definitely check it out.

[willpegan]

Links: - https://news.ycombinator.com/item?id=22936818 - https://stripe.com/au/blog/advanced-fraud-detection-updates