[starik36]

I was curious about the lower prices you mentioned. And it isn't the case for items I usually buy.

For instance, my local grocery store has 2 liter Diet Coke Caffeine Free for $0.99 (on sale, sure, but it occurs like clockwork every 2 weeks), while Amazon Fresh has it for $1.74. Plain bagels are $1.99 at the grocery store, while AF charges $3.24.

Could it be the case that your local grocery store is simply overpriced?

[matt_heimer]

I think "grocery store at the bottom of my elevator" was a give away, they have to be in metro area and the grocery store has huge markups due to real estate costs.

[throwaway888abc]

Same with me. The cheaper factor is just brainwash marketing machine or very short term campaign till people trust blindly.