[ScottBev]

I have more of an issue with the lack of control that I have between my friends, family, coworkers and their social networks.

I had a coworker arrested on some very serious and character destroying charges. It was hard enough to having to relay that privately to our executives. I couldn't imagine that spiraling out on my network and remaining there forever.

A former coworker now has a very interesting business, that isn't very PC. Should I screen her because of what that will look like to business and/or community contacts?

No, in both contexts I wish to shape how others reflect on my identity. I shouldn't be constrained to one very public identity.

And concerning Zuckerberg, how does a billionaire, twenty something have a clue about a normal user of his system? And besides does he really sounds like a press release to his friends in real life?