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by prepend
2249 days ago
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Google is the only organization with the data to show this happening at scale and they don’t have incentive to connect all the one-off anecdotes. So while it is risky, not sure how they could be caught. I don’t think they are running click fraud bots, but it’s hard to quantify how hard they work to stop them. A friend of mine estimated that 1/3 of ad spend is click fraud but it’s just in the wash because it’s hard to stop. |
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