[izendejas]

And another one: http://bynamite.com/

I'm all for a transparency and control, but this has to be more effortless--a side-effect of something users would be happy to do anyway--especially for the average user if it is to be successful. I believe a social media aggregator can position themselves to do this. Facebook knows certain things about me, Twitter others, Google others, etc. What I surf online isn't always indicative of my true interests.