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I'm uncertain why the assumption is that GDPR was actually meant to appease advocates. It's pretty obvious that the law as it exists impacts foreign companies far more than EU companies. If the point of these laws was strictly for the benefit of European consumers then there'd be more dialogue around the value to consumers of having cheaper digital goods and services vs. the often abstract and vague benefits of GDPR's regulations. From this perspective, the ethical concerns seem mostly like a smokescreen to justify protectionist measures that will defend less efficient EU businesses in a manner similar to their current agricultural laws which exist mainly to protect the EU's wildly inefficient meat and dairy industries.