| I think this has good potential especially since the limited time element is even more extreme than most flash sales sites (1 hour vs. 24 hours). I don't think it's anything like dealdash or sellmoo or bigdeal since you don't rely on a bidding element to get the deals. This is like Gilt/Ruelala. I think there can be a lot done on the design and user experience front. In non-specific order: 1) The overall balance of the page has good white space but a lot of the controls like drop-downs or the maximize window links are just floating. You should consider using some color on them or make them more button-like. 2) I like the idea on the hourglass logo. If you're going to be 100% exclusively focused on women's fashion, I think you could play off the hourglass with a red dress with a hourglass figure.. 3) I would move the price and buy now buttons up the page significantly. I have a large monitor but on a smaller monitor, I'm pretty sure that's below the fold and people are missing the most important element. Also, include the % discount like (75% Off!) 4) Way too aggressive on the registration layover. I got it about 2-3 times while moving around. Also, you should clean it up a lot, the graphics and text look a bit spammy. Also, as best practice, always include an "x" to close overlays. 5) There's a lot of font action happening, mixes of script font with serif and sans-serif. I don't know what the target audience is but if it's upscale, I would stay away from the script font you're using on the right side banner and use the elegant font from your logo. 6) The box edges on both sides of the page are not aligned and the same width so it looks a bit messy. Should be an easy fix. 7) I got an error alert when I tried to share using Facebook but it still opened up the Facebook share page just fine so maybe just some scripting issues. E-commerce is a hot space and congrats on having a working and live product! Good luck with your venture. |