[masona]

The paper uses the word 'information' throughout as some kind of agnostic store of pure facts, as if you could break down any product into a black and white description of its fundamental reality and/or benefits.

I spent several years at a respected branding firm whose primary methodology boiled down to '16 ways to poke the lizard brain.' Even if your mind mistakenly believes that it makes rational choices, there's a section of that methodology that knows just how to appeal to you.

Someone said it better than me - human psychology can't handle how good we've become at manipulating it. Advertising is the primary driver behind this, but it only exists because reality unfolds through an array of complex sensory inputs that are mostly made up of subconscious impulses.

[Super_Jambo]

"human psychology can't handle how good we've become at manipulating it."

I'm curious if you think there's any way we can fix this.