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by chipotle_coyote 2252 days ago
The big problem (well, one big problem, not the only one) with Medium is that it's actually really terrible for discovery.

If you want your posts to be seen, the main thing to do is to try to get them linked in as many places as possible. If you use Twitter, tweet the links. If you use Reddit, post the links in an appropriate Subreddit. (Those can drive a surprising amount of traffic.) If you're in niche communities that have their own forums, Slack channels, Discord servers, Telegram channels, etc., etc., and your article is on-topic, link it there. You need to do this all in a way that isn't spammy or obnoxious, for obvious reasons: you're saying "I think this link will be interesting to the audience here," but if you're really saying "OMG I need the hits click on me click on me click on me," people will pick up on it.

And then... hope. The chances are the post still isn't going to go anywhere in particular, but getting the link seen and shared by others is what will eventually drive an audience to it.

The more articles you write, the more likely you are to get something once in a while which catches on. Writing at least semi-regularly also helps. And, not to put too fine a point on it, but you have to actually have something interesting to say. "Join a New Developer on Their Journey With The Same Technologies The Last 58,213 Developers Who Wrote 'My Developer Journey' Blogs" will probably not cut it.

None of these things are specific to Medium, obviously, and frankly I don't think posting on Medium is a really great choice. If you're looking for a free blog, start it at WordPress.com, and maybe pony up the $15 a year to connect it to a custom domain. (I blogged at Tumblr for years, which can actually be set up to be a terrific blogging platform if you choose the right theme, but I'm not sure about its long-term viability at this point.)