| I'll walk you through my actions on your site. Normally usertesting.com charges for this :p 1) I go to questia.com 2) Having never been here, I quickly gather that it is a resource for information. 3) I decide I would like to read about law, so I click on the "Law" link. Sidebar) Screw that pop up I just got. 4) I get to the law page, and I get to more navigation. There is SEO-ified content on the page which I'm sure your SEO company told you is great for deep linking and telling Google where stuff is. But it sucks. It is of no value to the user, and hopefully Google downranks that kind of crap... to be blunt. 5) I tab back from Hacker News and get that damn pop up AGAIN! 6) I tab back from Hacker News and get it AGAIN!?!.. Oh, I see, its whenever my mouse goes over the banner ad (doesn't have to hover, just mouseover). Annoying. 7) I click Civil Law. 8) I get to more navigation. I click Alimony. 9) I scroll down to the bottom of the page to scout out where the content is. 10) I see the definition of alimony now. It looked like an ad before because of the intrusive "Newsletter" graphic. I click read more. That's how I'd like to see the page when I first get there... with content. 11) So, that isn't a lot of information. I click to read a sample book. 12) The design isn't very appealing. 13) I want to get back to the search results? How. I don't see a link, so I hit the back button a few times. But that would be a PITA if I had just read through 20 pages. It is very obvious that the site is designed for people to click on ads. And I don't mean that in the way that a lot of sites generate ad revenue. Your site puts ads first, and user experience and usability a very distant second. The model isn't sustainable. Despite any good information your site has, I would have left at about Step 5 and never gone back. Cheers, hope that helps. |