[0x202020]

I think they are bound to. You don’t think as soon as Disney can they aren’t going to start showing ads for everything Disney related?

The worst step back to me from TV -> streaming -> streaming becoming more TV like is content release schedules. The Mandalorian on Disney Plus was a great example, you have all the episodes ready and there isn’t a good reason to keep them sitting behind a time gate. I would be much more likely to subscribe for a month to watch a show in a week than I would be to subscribe for a few months to few one show. Instead you get none of my money

[Talanes]

Catering to the customers least interested in keeping the service isn't a great business strategy. Those who do only want to pay for one month to watch the whole show still have the option of subscribing during the last month of airing. Or any time after that.

[0x202020]

For sure. It’s one of those things that my use case is probably a very, very small percent of users but it would be nice to be a bit more viewer friendly from that point of view. Right now since they have limited new content it feels like they are stretching them to keep subscribers as long as possible.

[Talanes]

That's 100% what they're doing. I imagine most their money is in people who aren't re-evaluating the subscription month to month, and just need some drip of new content to keep justifying inertia.