[alooPotato]

Another way we have discussed solving the mobilization challenge in addition to the one I listed above, is to proved so e standalone value of the app in the absence of having critical mass.

For example, a primary benefit of the app is that it saves users money. One thing to do is offer users discounted cab fares if they dont get a match. In order to do this you would partner with cab/black car companies and charge them a lead gen fee for customers using gobicab. Instead of collecting that fee though, you pass it onto consumers in the form of savings or a discounted ride. So either way, if the user finds a match or not, they will receive a cheaper cab ride.