[riffer]

That makes sense, but why don't you just say that you make "[your cateogry] simple" instead of saying "we are the [successful, unrelated product] for [your category]"? The benefit being that you won't have to write two paragraphs to explain it to people.

[qq66]

Even worse, when I think Turbotax for search engine marketing, the analogy led me to believe that it's an accounting program for SEM or something that lets me prepare a report on my SEM spend.

Argyris - it's Amal from Trinity College. Glad to see you shooting for the moon here in SF :)