[whatshisface]

Those two don't contradict, he probably thinks that people who can't afford sneakers shouldn't buy them whereas those who can should buy his.

[Barrin92]

You don't seriously believe that right? If only people would buy those shoes who are in a position to buy luxury vanity sneakers then he'd not market them the way he does, and probably not make any money with them.

He just doesn't care and panders to everyone at the same time because nobody bothers to keep this kind of cynical celebrity culture in check.