[diebeforei485]

> If you see a product on a Safeway shelf, the company that makes that product already got paid--by Safeway.

This is not necessarily true. It's typical to not be paid for anywhere between 30 and 90 days. Additionally, some deals are more complex and depend on actual purchase volume.

[ben0x539]

I think getting paid and getting a fairly solid commitment to be paid at some point in the future are equivalent for this argument.