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by leonardteo
2243 days ago
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Where it gets grey is when stakeholders privately invest or start companies that sell on the platform. Amazon chose to do it upfront with Amazon Basics but there’s nothing stopping them from creating house brands/labels even at arms length to give the impression that it’s not Amazon. |
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They already did this years ago. Amazon has 80+ private-label brands.
https://www.businessinsider.com/amazon-owns-these-brands-lis...