[jedsmith]

Do you mean dribbble uses noise subtly or that it's contributing to the overuse? Your point is a bit vague.

I would guess the former, because I think the noise really adds to their presentation. It almost feels like I can rub the lettering on the paper.

[arnorhs]

I could be mistaken, but I think he means that if you browse through some of the submitted designs on dribbble, you can see a clear trend of noise being added into many designs these days. Not dribbble's design itself (although, it DOES use noise in its backgrounds)

[lwhi]

I think dribbble highlighted the use of noise to a wider group of people. I agree it can add to a design - but I think their use of it is largely stylistic.