[myself248]

Dang, I can't find it right now, but there's a service out there that pays you to reduce your consumption on demand. Use their app to link up with your smart appliances and stuff, and the rest does itself.

Basically they've plugged into the ISO as a "generation" resource, and when the price of power goes high enough, they say "okay we can produce that much power", and they have all their users reduce that much power, which has the same effect. They get paid for the power, and pass some of it along to their users.