[ssivark]

In other words, we’re being flooded by “content marketing” sewage... whether the authors think of it in those terms or not. The mentality has stepped into a lot of places insidiously.

Unfortunately, signaling games are difficult to avoid in any burgeoning ecosystem. The problem is that our signaling schemes are almost as crude as “spray and pray” and our information seeking methods are as crude as “click and pray” (to the search overlords, or to the algorithmic feed overlords).

Both sensitivity and specificity are increasingly impoverished in online information communication. Maybe this is a fundamental caveat to large one-size-fits-all platforms... they cannot serve a variety of needs beyond a simplified representative.