[julianozen]

My mom has gotten stuck in the purchasing interface before and she was confused whether she was buying from google or from best buy, and then all of a sudden she lands up in a different retail experience to check out. She couldn't tell the difference between legit websites and scams (though amazon has this problem too)

In an attempt to create a unifying shopping experience, they instead created something that feels fragmented and destroys trust

Disclaimer: I am a former AWS and Alexa employees