What is this 'wrong person to execute' nonsense? You're only limited by your imagination and ability work hard towards your goal. I'll take passion over expertise any day.
I guess it come from reading investor's startup blogs. I'm going to do the 37 signals thing and try to do as much as I can until it's not physically possible.
If I was raising investment (plan Z), I'd try to find a team member with ad sales experience (or maybe an advisor).
If I was raising investment (plan Z), I'd try to find a team member with ad sales experience (or maybe an advisor).