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The other day I found that googling something like “mesothelioma -lawyer” will exclude results with “lawyer” but all the ads will still be for lawyers and contain the word “lawyer”.

I guess because they leave it up to the advertiser to determine the negative match words and that seems to always have priority.

[tantalor]

Similar thing happens on Twitter. If you mute a phrase it will block organic content including the phrase from appearing in your timeline, except ads including the muted terms still appear in your timeline.

https://help.twitter.com/en/using-twitter/advanced-twitter-m...