[askafriend]

I look at these reports as checkpoints of trends that are already happening. All you need is a keen observational eye and some data to back up the qualitative observations to produce something like this.

I don't view these reports are being in the business of predicting the future.

They are describing what's already obviously happening with maybe an optimistic eye towards the future.

[panarky]

Accurately separating what is important from what is trivial in the flow of current events is indistinguishable from predicting the near future.

[askafriend]

That's fair. I was more commenting on her Internet Trends Report.