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by listenallyall 2255 days ago
$29 would likely work a whole lot better than $30
1 comments

$28 would work better than $29... the main point still holds.
you have no evidence for that claim... the '9' effect has been studied extensively
I think you missed my point. Whether it was 30 or 29, the idea still holds, and the idea was not optimizing to the single dollar level.
No, I didn't. If you're going to optimize the article's example, why stop halfway?
So, $39 would work better than $28?
Was this comment really worth exposing the fact that you don't understand why nearly every store in America prices with 9's?

But since you asked... lowering the price by $11 will require 28% more unit sales to cover the difference. Normally 28% more units would increase COGS, resulting in less profit on equivalent sales, requiring even larger unit growth, but we're talking about software here so let's ignore that. Regardless, I couldn't tell you which works better without some more data.

I will bet you, however, that $39 will outperform $40 in total revenue and profit.