[numpad0]

I've never seen it being sold at less than 75% off. "Limited Time Offer" you say, "technically illegal tactic" I read

[indymike]

Could you please explain the illegality?

[mjlee]

At least in the UK there is some guidance and judgement around discounted prices being related to a price that was actually used in the past.

https://www.asa.org.uk/advice-online/promotional-savings-cla...

I'm not sure how much of it legally enforceable vs adhering to some code of conduct.