[verst]

WeChat Mini Programs (integrations / built-in "apps") usually aren't as rich as the equivalent standalone iOS / Android apps, but they benefit from WeChat's distribution platform and network effect.

Everything shared on WeChat usually deeplinks to the equivalent Mini Program within WeChat. These apps receive organic traffic through social sharing and can also enhance this through advertising on WeChat.

I do not see Chinese consumers switch apps much other than switching to video / streaming apps like 抖音 (TikTok) and gaming apps.